- organic production of healthy and natural food
- creation of an autochthonous organic product from the island Rab and its region Kvarner with Gorski kotar
- production based on high standards of ecological farming and food processing relying on natural resources
- product placement on the world market through our own local sale (at the front door) for tourists and visitors to our island, and in the form of an original eco-souvenir
- continuation of the more than 100-year-old family tradition of bee-keeping and honey production
